Half of US college students would quit Facebook for a year if you gave them $200

This article reports on a study published in PLoS ONE finding that half of US college students would quit Facebook for a year for $200 or less, while non-students would accept $100 or less. The research attempted to quantify Facebook’s value to users by determining the price at which they would give it up, revealing a small group who valued it at over $10,000 per year.